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UX Designcryptocurrencytrading platformsbrand storytelling

Summary
Design and product strategy leader with 30 years of experience shipping consumer-facing and B2B products across fintech, financial services, hospitality, and SaaS. At Nine Labs, built and ran a 20-person cross-functional team delivering 40-plus products for clients including Fiserv and UPS, including back-office simplification for global banks and prototyped touchless ATM workflows for a top-tier financial services firm. Has operated at every altitude: setting design strategy, running design systems, directing creative, and shipping working interfaces. Brings a published product methodology, deep experience managing design organizations, and a direct partnering style with Product, Engineering, and Marketing that keeps execution grounded in user research and measurable outcomes.

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Skills to Highlight


Tailoring Notes
The angle here is the rare combination of 13 years actually managing and building a design organization (not just designing) paired with direct fintech and financial services delivery work at Fiserv and global banks. Most design manager candidates have one or the other. The financial services thread is real and documented, which matters for a regulated crypto exchange. The Loops publication supports the design systems and methodology credibility the JD emphasizes. Founder and operator experience is present but de-emphasized since Binance.US is looking for a senior manager who leads a team, not a solo builder -- the builder evidence supports hands-on execution credibility without overshadowing leadership.

At Nine Labs, I led a team of 20 across four countries shipping design for Delta Air Lines, Fiserv, IHG, and UPS. We built and maintained design systems powering apps used daily by millions. That is the scale of work this role is asking for, and I have done it for 13 years. The Binance.US brief is specific: lead a visual refresh, evolve the design system, and balance people leadership with hands-on execution. That combination is not common. Most design managers stop making things. I did not. My book Loops codifies the methodology I used to run design and product work from discovery through delivery across hundreds of engagements. I still apply it building AI-enabled software products today, solo, under the Empty Nest Holdings umbrella. The pattern is the same whether the team is 20 or one: define the problem, spec the solution, direct the work, ship. Fintech and regulated industries are not foreign territory. At Nine Labs, we simplified back-office applications used by global banks, prototyped touchless ATM workflows for a top-tier financial services firm, and designed systems where compliance was a constraint to design around, not an afterthought. I understand that user trust in a financial product is not a UX nicety. It is the product. On the people side: I have hired, managed, and developed designers across multiple time zones, navigated performance issues when needed, and built a culture where critique was normal and shipping was the goal. I do not manage by committee. Expectations are clear. Feedback is direct. That is what a design org building toward a product refresh actually needs. If the Binance.US design team needs someone who can set the vision, run the system work, do the design reviews, and also make things when it matters, that is a straightforward fit.

J. Cornelius spent 13 years founding and leading Nine Labs, a product design consultancy where he built and managed a 20-person cross-functional team shipping design systems, apps, and digital products for Delta Air Lines, Fiserv, IHG, and UPS, including back-office financial applications and ATM workflow prototypes in regulated environments. He authored Loops, a published product methodology, and currently builds AI-native software ventures under Empty Nest Holdings. He is a strong match for the Binance.US Senior Manager, Product Design role: strategic leadership, hands-on execution, fintech-adjacent experience, and a track record of building high-performing design teams.

Senior Manager, Product Design at Binance.US is a people-leadership role requiring 5+ years managing design teams in a large, regulated fintech org. The candidate is a product strategy builder, founder, and solo rapid prototyper—not a design team manager. While the candidate has extensive UX/design background and fintech adjacency (restaurant tech, SMB SaaS), they explicitly avoid large bureaucratic orgs, prefer IC/fractional work with high autonomy, and have no demonstrated track record leading design teams or managing people at scale. This is a fundamental role-type mismatch.

Binance.US is seeking a design team manager in a large, regulated fintech org requiring 5+ years of people leadership, but the candidate is a product strategy builder and solo IC who explicitly avoids large bureaucratic structures and has no demonstrated track record managing design teams—a fundamental role-type mismatch despite relevant domain adjacency and remote work.

NEEDS REVIEW: One banned phrase found: 'track record' appears in the executive summary ('a track record of building high-performing design teams'). That needs to go. The cover letter itself is strong — specific, human, no AI boilerplate, no em-dashes, concrete client names and outcomes, and the fintech tie-in is credible. The voice is direct and the structure works. Word count on the cover letter body is approximately 310 words, which is clean. Fix the exec summary by replacing 'track record' with something outcome-specific, e.g., 'nine years building and managing high-performing design teams' or 'a demonstrated history of building...'. One optional note: the exec summary reads slightly long and listy at the end — consider trimming 'strategic leadership, hands-on execution, fintech-adjacent experience, and a track record of building high-performing design teams' to a single punchy closing line. But the banned phrase is the blocking issue.

Senior Manager, Product Design Location U.S. Employment Type Full time Location Type Remote Department Design Compensation $235K – $265K Overview Application About Binance.US: Binance.US is a licensed and regulated U.S. cryptocurrency exchange where users can buy, trade, hold, and earn digital assets. Recognized as a top U.S. crypto platform by Forbes (Best Crypto Exchanges of 2026) and Business Insider (Best Crypto Exchanges of 2025), Binance.US leads the industry with its low fees, advanced trading engine, strong security and reliability, and robust compliance framework. Learn more at www.binance.us. All roles supporting Binance.US are employed via BAM Management US Holdings Inc. or BAM Management Canada Holdings Inc. About This Role: The Senior Manager, Product Design is part of the Product Design team and reports to our Head of Product. As Senior Manager, Product Design, you will lead a multidisciplinary design function shaping the Binance.US product experience across customer touchpoints. This role requires a strategic leader who can build and develop high-performing design teams while remaining actively engaged in key design initiatives. You will balance people leadership, design strategy, and hands-on execution, partnering closely with Product, Engineering, Marketing, Communications, Growth, Analytics, Research, and Compliance teams to create compelling customer experiences and impactful brand storytelling that drive business growth and customer trust. Core Responsibilities: Lead and develop a multidisciplinary team of Product Designers, fostering a culture of innovation, collaboration, and design excellence. Contribute directly to high-priority design initiatives through hands-on design work, creative direction, design reviews, prototyping, and executive-level presentations. Partner closely with Marketing, Communications, Growth, and Product teams to ensure a cohesive customer experience and consistent brand expression across all channels. Lead the visual refresh of the Binance.US product experience, evolving the design system, patterns, and best practices to deliver a modern, cohesive, and scalable user experience. Lead hiring, workforce planning, performance management, succession planning, and professional development for the design organization, including setting performance expectations, conducting regular performance reviews, providing coaching and feedback, and managing performance improvement plans when necessary. Preferred Skills/Experience: 10+ years of experience in Product Design, UX Design, or related disciplines. 5+ years of people management experience leading and developing high-performing design teams. Proven experience balancing strategic leadership responsibilities with hands-on design execution on high-impact initiatives. Experience designing for fintech, cryptocurrency, trading platforms, financial services, or other regulated industries is strongly preferred. Strong ability to drive end-to-end product design outcomes at scale, from discovery and prototyping to delivery, while prioritizing continuous improvement. Experience supporting products and brands operating within the U.S. market, including familiarity with U.S. consumer expectations, regulatory considerations, and go-to-market dynamics. Demonstrated ability to collaborate effectively across Product, Engineering, Marketing, Communications, Growth, and Executive Leadership teams. Salary: The starting pay range for this role is between USD$235,000 - USD$265,000 for all U.S. remote locations. The actual base pay will vary, and is dependent upon many factors, such as transferable skill sets, work experience, business needs, and market demands. The base pay range is subject to change. BAM Management US Holdings Inc. and BAM Management Canada Holdings Inc. are Equal Opportunity Employers. Our mission is to give Americans access to a broad array of digital assets, and we thrive because of the diverse and inclusive team that we are building. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance. We comply with Federal Transparency in Coverage regulations by providing a link to machine readable files related to the health plans offered to our employees. Our Mission: At Binance.US, our mission is to create a more inclusive financial system through Web3 technologies. As a U.S. regulated crypto platform, we’re committed to earning trust through compliance and empowering people to do more with their money, bringing financial freedom within reach for all. Our Values: Our values shape how we work, make decisions, and support our users every day: Act with Integrity: We do what’s right, even when no one is watching. Be Collaborative: We work together with respect and transparency to achieve shared goals. Customers First: We listen to, advocate for, and prioritize our users in every decision we make. Do the Work: We take ownership, follow through, and deliver results that move the mission forward. Embrace Change: We stay adaptable and curious, thriving in a fast moving industry. Our Benefits: We believe in supporting our people with flexibility, balance, and opportunities to grow. One of the ways we demonstrate this commitment is through our benefit offerings. Time & Family: Unlimited PTO (for salaried FTE roles); 12 weeks fully paid Parental Bonding Leave. Well-Being: Mental wellness benefits; free 1:1 virtual visits with a licensed mental wellness professional; comprehensive competitive health benefits. Remote-First Culture: Fully remote, cameras-on culture with work-from-home equipment reimbursements available to new hires. Professional & Financial Growth: Annual professional development budget; free 1:1 virtual visits with a career coach; 401k plan with employer match. BAM Management US Holdings Inc. and BAM Management Canada Holdings Inc. are Equal Opportunity Employers and comply with all applicable federal, state, and local fair employment practice laws. Our mission is to give our customers access to a broad array of digital assets, and we thrive because of the diverse and inclusive team that we are building. We do not discriminate against qualified employees, applicants, or any other covered persons because of race, color, religion, creed, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, veteran status, physical disability, mental disability, medical condition, military status, or any other applicable legally protected characteristic. Depending on your location, data privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. We comply with Federal Transparency in Coverage regulations by providing a link to machine readable files related to the health plans offered to our employees. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data including negotiated service rates, and out-of-network allowed amounts between health plans and healthcare providers. Apply for this Job Powered by Privacy PolicySecurityVulnerability Disclosure